A major part of the younger generation is frequently engaged on the internet. They can be given more information to build a strong base in various internet marketing platforms. SIIM conducts workshops for college students to empower and guide them in Top Internet marketing mediums. The workshop is spread across three modules
- Safe use of the Internet
- Create awareness of online activities
- How does Search Engine Ranking work?
- How do Google Algorithms affect rankings?
- Tips on Content Writing
- Create a free blog website
- Google AdWords and types of ad campaigns
- Concepts on Google Analytics
- What are PPC and popular PPC networks?
- FAQ’s on Google AdWords
- Google AdWords terminologies
- Types of keywords
- Learn to use the Google Keyword Research Tool
- Types of Google Ad Campaigns
- Create a Search Network Ad
- Create a Display Network Ad
- What is Affiliate Marketing?
- Google AdSense vs. other affiliates
- FAQ’s of Google AdSense
- Steps to get an AdSense account approved
- Google Trends
- Create a free blog website
- Promoting your blog online
- Other affiliates like Flipkart, Coupon website, etc.